Facebook Marketing Services in Singapore

Running paid campaigns on Facebook seems like an obvious choice for most marketers, becuase FB’s monthly active users is increasing, and the social network’s ability to target your customers based numerous variables. Thus, Facebook ads have a better chance of being viewed by your target audience. And, because Facebook collects a lot of user data (such as age, location, and interests) you can create ads and post-click landing pages that are perfectly tailored to them. Currently, more than 3 million businesses actively advertise on Facebook. Here are some of the reasons why you should consider Facebook as a viable paid advertising channel for your business.
1. Targeting options: Facebook offers allow businesses to target users by location, demographics, age, gender, interests, behaviuor, and much more.
2. Attention: People spend a lot of time on social networks. Marketers can leverage this time to put the right ads in front of the right people.
3. Growing audience size: Facebook now has a total of 2 billion monthly active users, of which 83% are women while 75% are men. Plus, Facebook’s Audience Insights make it a lot easier for marketers to narrow down their target audience.

Audience Insights show marketers data about their target audience so they can create ads that are more relevant to them. Facebook uses native data to show you audience features that include:
Age and gender
Relationship status
Education level
Job role
Top categories
Page likes
Top cities
Top countries
Top languages
Frequency of activities
Device Users

The network uses third party data (collected from Acxiom, Datalogix, and Epsilon) to show audience features that include:
Lifestyle
Household income
Home ownership
Household size
Home market value
Spending methods

You can segment audiences for your Facebook ads using Facebook’s ad targeting options that cover the following parameters.
1. Demographics
2. Interests
3. Behaviors
4. Connections
5. Remarketing

There are a few things that you need in order to set up your facebook advertising campaigns:

1. A business goal: The business goal defines why you’re running ads.
2. Understanding of your target audience: Do some audience research to find out who your target audience is, so you can choose the right targeting options when the time comes.
3. A budget: Figure out a budget for the ads.
4. Ad photos/videos: Capture the photos or videos you want to feature in your Facebook ads.

Facebook’s advertising campaigns are three tiered and have the following structure:
1. Campaign: Campaigns are at the highest level and can include several ad sets, but every campaign should have a unique campaign objective. If you have multiple campaign objectives, such as increasing free trial signups, and getting more downloads for an ebook, it would be best to run two separate Facebook campaigns.
2. Ad set: Ad sets include multiple ads and have unique audience targeting, budget, schedule, and ad placements. You can use an ad set for Facebook A/B testing.
3. Ad: The ad is the smallest unit of the campaign. Ads have separate URLs, image, and copy.

Brand Awareness
Local Awareness
Reach
Traffic
Engagement
All installs
Video views
Lead generation
Conversions
Product catalog sales
Store visits

Facebook categorises business objectives in the following three categories:
1. Awareness: The purpose of running awareness campaigns is to generate interest in a particular offer, or your product/service in general. You can reach your target audience in the awareness stage with the help of: Boosting posts, Promoting your page, Reaching out to people located near your business, Increasing brand awareness, Increasing your audience reach
2. Consideration: If your target audience is already aware of what your business does, you can select Consideration as your marketing objective. The objective helps target audience consider your brand as a possible solution to their problem, and persuade them to learn more information about it.
3. Conversion: The Conversion objective includes objectives that encourage people interested in your products/service to purchase or use your product, with the help of ads.

We like to start small when it comes to advertising spend and scale based on data and results. Even if you’re an established business with strong revenue and profitability, it’s good to start slow and make adjustments as conversions start to come through. Think of advertising like a Marathon not a sprint.
The beauty of digital marketing is you can start as small as you want and then scale up or down instantaneously. Don’t feel the need to go all-in with your ad budget – even starting with something as small as $10 or $20 per day can yield results. Slow and steady wins the race.

Once you set up your ad targeting based on geographic location, interests, groups, sex, income level, etc. you pretty much give up control of where exactly your ads appear. However, Facebook has a fantastic feature in the manage ad page where you can review the list of URLs where your ads appeared. Facebook recommends updating this list every 30 days by blacklisting those URLs where you do not want your ads to appear on.

You can track the website traffic generated from your Facebook ads using Facebook Pixel. Facebook can create pixel codes for your website. Install it on your site if you are the one who manages your website, or you ask your website administrator to do it for you. Facebook Pixel is a snippet of code that you can implement on your website, allowing you to track the site traffic. It is essential to test and confirm if your pixel is firing correctly after setting it up.

Facebook can reject your submitted ad campaign if it does not comply with its advertising policies. One of the common reasons Facebook rejection is due to the image having too much text. Text-heavy pictures get lower distribution and engagement from viewers than no text images.